The short answer is Yes, we are surrounded by a Digital World that rewards what society defines as sexy, hot and trendy in the actual moment instead of focusing on actually reaching the deepest areas of our audiences.

This days when I’m working with an artist I no longer know…

Same than everybody else then, less than 1% of privileged people are having their engagement blooming organically, let me explain why.

You post regularly, work hard on your feed and still almost none of your friends are checking your stories, leaving a like or commenting on it.

What’s happening? Is it your fault or Instagram’s?

The short answer would be Instagram, they are clearly the one to blame for this, but…

The more I work while traveling around the world, the more I realise we live in a constant crisis mostly located at the heart of developed countries.

From my experiences as a worldwide gymnast to being held at gun point by a triad for months or training with monks, shamans…

Over 7 billion people wake up everyday to their lives. For lots of them, they wake up with a vision, a dream, a talent to explore, an opportunity. Most of those are working towards something big, a business, a job, an idea. But the reality is not all of them…

I remember 8 years ago when I hired my first Marketing Agency to start promoting my Dancing, Music and projects. I was so excited and after talking via email with one of their team members I was seeing the bill they wanted to charge me promising incredible results. 800 Euros…

I love discovering new music, seeing where youth is going to and specially since I lived in Hong Kong for such a long time, I was really curious to listen to Julian. and his new song ‘’Blind’’ after reading Can’s Headphones review about it.

First let me say, yes, I…

I remember perfectly how I had to do a week of Giveaways to all my friends and literally people who might find about the things I had on social media, not only was a bit embarrassing, it was also an eye-opening situation where I saw things that at first in…

Fer Rivero

Recording Artist, Digital & Music Marketing Consultant, Strategist and Director of "The Algorithm Agency"

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